The average price of smart watches in Russia in 2025 is 7,000 rubles. Gazeta.Ru was informed about this by the press service of the company M.Video-Eldorado.
According to the retailer, in the first nine months of this year, Russians bought about 4.9 million smartwatches and fitness bracelets, equivalent to 34 billion rubles in monetary terms. In the third quarter (July-September), about 1.5 million devices were sold for a total value of 11 billion rubles.
Leading the number of devices sold on the Russian market are devices from little-known brands, accounting for about 35% of the market. These are mainly basic and affordable models aimed at general consumers. The second position belongs to the Huawei brand with a market share of 18% of total sales. In third place is Xiaomi, which maintains steady customer interest in the Smart Band and Redmi Watch series, with a market share of 11%. They are followed by Redmi with 8% and Apple with 5%, whose popularity has traditionally concentrated in the high-end segment thanks to the Apple Watch Series and Ultra models.
However, in monetary terms, the picture of popularity distribution looks different. Huawei ranked first in revenue, accounting for 26% of total sales. Apple took second place with 24%, demonstrating the stability of its position in the high price segment. Samsung came in third place with an 11% market share, driven by demand for new Galaxy Watch generations. Devices from lesser-known brands took fourth place with 10% of sales, and Xiaomi rounded out the top 5 with 7%, in demand among buyers looking for the optimal combination of price and functionality.
