Doğuş Food and Beverage, Tourism and Retail Group brings a whole new dimension to Istanbul's culinary scene.
“Seoul Kitchen”, which will open at Yapı Kredi bomontiada on October 11, 2025, aims to provide visitors with an unforgettable experience by offering the unique flavors of Korean cuisine from a modern perspective. The temporary restaurant, which will be open until the end of January 2026, is preparing to become the city's new culinary stop with an extensive menu, from Korean street flavors to traditional recipes and modern touches, original space design and cultural elements.
The energy of Hallyu (Korean Wave) in Istanbul Bringing the energy of Hallyu (Korean Wave), spanning from K-Pop to K-Drama, from K-Beauty to street fashion, to Istanbul, Seoul Kitchen brings together Korean culture on the axis of taste, music and design. It's not just a restaurant; It provides an experiential area that enlivens the versatile spirit of Korea in the heart of the city. Blending the rhythm, energy and shared traditions of Korean culture with a modern perspective, this venue offers visitors a journey that is both traditional and creative. Design inspired by the streets of Seoul Seoul Kitchen's interior was designed inspired by Korea's vibrant street culture. With neon signs, modern graphic motifs, architectural details reminiscent of Seoul street markets, and colorful light games, this venue makes it possible for visitors to experience the street spirit of Korea. Bright lights, Korean music and the smell of street food transport visitors to the vibrant streets of Seoul. While the design becomes an important part of the experience along with the cuisine, the karaoke area at the venue invites visitors to Seoul's energetic nightlife. An inspiring journey from chefs Jimmy and Jin The restaurant's menu is carefully prepared by chefs Jimmy & Jin. The menu combines the energy and authentic flavors of Korean street food with modern cuisine; · Korean fried chicken (Korean-style fried chicken / KFC), loved for its balance of sweet and spicy, · Tteokbokki (rice cake / Tokpoki), a must-have on the streets of Seoul with spicy sauce, · Jajangmyeon (noodles in black bean sauce / Cacamyön), familiar in Korean dramas, · Kimbap (Korean-style rice rolls / Kimbap) prepared with fresh vegetables, meat or seafood.
Chef Jimmy said: “Our goal is not only to serve authentic Korean dishes, but also to bring diners Korean culture, traditions and hospitality. Seoul Kitchen will be like a small Korean street in Istanbul for three months.” he said. Meeting of Samsung Technology and Cuisine The restaurant's entire menu and ordering process is done digitally; Travelers get to experience it all with the new Galaxy Z Fold7 device, Samsung Galaxy's flagship product in the smartphone category. Samsung Galaxy, the leader in the foldable smartphone market, offers a unique experience with the large screen of the Galaxy Z Fold7. The karaoke area is supported by Samsung TVs, including the S95F, the flagship product of Samsung's 2025 OLED TV line. In addition, a special experience table arranged at the restaurant will introduce to diners the latest technology products of Samsung Galaxy. In this way, Seoul Kitchen became the first restaurant in Türkiye with a fully digital service infrastructure, offering diners an innovative, interactive and uninterrupted culinary experience. Fashion and cuisine at the same table Bringing fashion and cuisine under one roof, Soon To Be Announced (STBA) has prepared a special collection for Seoul Kitchen. Inspired by the energy of Korean street fashion and Seoul Kitchen's unique menu, the collection brings the spirit of the place into everyday life. STBA also designs staff uniforms for the restaurant. These stylish uniforms, inspired by Seoul street fashion, complete the integrity of the concept and reflect the brand's modern product line. Beauty Touch từ Watsons Türkiye Watsons Türkiye, the pioneer of Korean beauty culture in Türkiye, adds a whole new dimension to the experience as the “Seoul Kitchen Beauty Partner”. Bringing the positive energy of K-Beauty to the venue, Watsons will complete this cultural journey with subtle touches of beauty by giving surprise gifts to guests during a karaoke experience held to celebrate the opening. Indispensable companion of the taste journey: Coca-Cola The unique flavor of Korean cuisine becomes even more enjoyable when enjoying a cool glass of Coca-Cola. Seoul Kitchen ends its flavor-filled journey with refreshing energy from Coca-Cola. Coca-Cola, the perfect accompaniment to outstanding dishes with its balance of sweet and bitter, adds another dimension to this culinary experience as a symbol of sharing and togetherness. As visitors experience the energy of the streets of Seoul, they will be accompanied by unforgettable moments with the signature taste of Coca-Cola in every sip. The meeting point of Culture, Cuisine and Experience Attracting a wide range of audiences, from young people passionate about Korean culture to experiential foodies, Seoul Kitchen offers more than just food. This special project, where taste, music, fashion and technology meet, brings the energy of Korean culture to the heart of Istanbul.
Seoul Kitchen Yapı Kredi bomontiada Opening ceremony: October 11, 2025
